With 1Vision: Developing Excellent Marketing Material (4/10)
Clear, concise, and compelling marketing material is essential for nonprofits and small businesses aiming to grow. It’s not just about looking good or ‘on point’; it’s about connecting with your audience and moving them to action. Take, for instance, an animal shelter had struggled to find pet adopters. By revamping its newsletter with heartwarming stories and ‘easy sign-up options’ at adoption events, it doubled its email list and saw a surge in adoption inquiries. The key was reaching people with content that truly mattered to them.
To get started, focus on building a quality email and text list. (In the next 5 years, you’ll be glad you have the resource built to use the coming SMS capability.) Make it easy for people to sign up on your website, at events, or even in your physical space. But remember, your list is only as good as the value you provide, so craft informative AND enjoyable newsletters that people look forward to opening. Share success stories, offer helpful tips, or give a behind-the-scenes look at your work. Don’t just send updates—send something worth reading.
And don’t neglect your sales literature. Remember those tired-out, un-modern uncles of the marketing world? Update brochures, flyers, and other materials regularly to further embed your brand while you reflect current offerings. Don’t forget to refine your processes to make follow-ups smooth and personal. It’s these efforts that help convert leads into loyal supporters or customers. If you aren’t improving, you’re falling behind.
