In most cases, logos don’t matter. (That’s quite a statement from an agency offering new, exciting logo designs.) Read on for the full story.
Good brands are about good branding, and a good brand logo is just a good start. The messaging on your materials and website, your customer service speed, accuracy, and attitude, your product, your invoice, or receipt language; those are the actions that do more long-term harm or good than a graphic. It’s what you put into a brand that truly matters.
HOWEVER, a good logo can be a memorable beginning. In its best version, it embodies the brand personality, is relevant to the audience, AND doesn’t confuse. We try desperately to create unique icons to support our clients who create the positives that make the brand.
Yet, 1Vision has felt compelled to change our logo this year for two reasons. The previous version…
Our agency was founded in 1987 by a woman with a vision – at a time when women did not have access to organizational decision-making. Vision Development Services, a fundraising consulting firm specializing in faith-based nonprofits, grew to enjoy international impact in the 1990s and 2000s.
"Be Thou my vision, O Lord of my heart" are the opening words from a traditional Christian hymn dating back to an Irish folk song. The lyrics and the sentiment had a significant role in naming our agency. 1Vision rebranded in 2014 with a new logo. Combining our values with marketing, branding, and fundraising expertise has led 1Vision Communications to live out our tagline, ‘Doing Great for Those Who Do Good,’ for nonprofits and small businesses, locally and nationally. Our 2023 logo has tried to keep pace with a design that is sharp and forward-facing – two things we hope are embodied in our brand.
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